20 companies and public institutions which have around 10,000 employees are participating in a 6-month experiment (June – November), meant to encourage people to get on their bicycles and cycle their way to work.
Cyclists will be rewarded with €0.25/km ($0.28/0,62 miles), meaning that if you’re coming to work from the suburbs, you’ll be able to earn quite a decent amount of money on the side, all while getting in shape!
The aim of the “cycling to work experiment” is to increase cycling as a method for transportation with up to 50%, and as the French Ministry of Transport, Frederic Cuvillier says “given the fact that we already offer subventions for public transport, we shouldn’t be surprised that cycling is encouraged with financial support”.
France is not the first country to launch such an experiment. Denmark, The Netherlands, Germany and Belgium already took on similar actions to encourage cycling, and the results were outstanding.
In The Netherlands, 27% of all work related transportation is done by bicycle, while in big cities, like Amsterdam, 38% pedal their way to work and 59% in Groningen.