Singer and music producer Moby just opened a vegan restaurant and is giving all the profits to animal charities! Moby’s restaurant is called ‘Little Pine’ and it’s located in the Silver Lake area of Los Angeles, CA.
Moby has been a vegan for the past 27 years and this is his original way to give back something to the community, to animals and to humanity. Opening a restaurant that donates all the profits to charity can be a very risky business, as Moby states, because most of the time you need to gt more money out of your own pockets just to make things work.
“Opening little pine was never meant to be a conventional entrepreneurial endeavor. I want it to represent veganism in a really positive light, and also to support the animal welfare organizations who do such remarkable work,” says Moby.
“If we are losing money, I can’t sacrifice the quality of the food we serve. I would rather honestly have a restaurant that is 100% organic and loses a little bit of money, than serve compromised food that makes money. I don’t see the point in serving anything that I wouldn’t have in my house,” he continued.
Moby is a true role model in the modern times we’re currently living in and we can only hope that more and more celebrities and business people will open different types of restaurants, bars and other commercial activities that will give away all their profits to charities.
“When I was growing up, around 8 or 9, my favorite food was stuffed shells. My mom would take those big semolina shells and stuff them with ricotta. So we are doing our version of that,” says the artist. “I really like the idea of presenting this sort of like, hopefully well-designed vegan environment in a way that doesn’t involve Birkenstocks and mashed yeast. If someone wants to wear Birkenstocks, they should, but this is not the old cliched, joyless veganism,” he added.
“the first, and most obvious, question you get asked when you’re opening a restaurant is, ‘why on earth would you ever want to open a restaurant?’ to open a restaurant you have to find and renovate a space, jump through 20,000 bureaucratic hoops, come up with remarkable food, and make sure that everything works flawlessly. and at the end of all this, if you’re lucky, you’ll break even. maybe.
thus the obvious question: ‘why would you ever want to open a restaurant?’ for me it’s the ability to take a bunch of the things I care about: organic food, community, veganism, architecture & design, and represent them in one space.
I can write about organic food and veganism and architecture & design, but it’s a lot more compelling and interesting to open a restaurant and show actual, physical examples of organic food, community, veganism, and architecture & design. blogs and instagram are great, but a picture of food will never replace an actual, beautiful plate of food served in a beautiful space”.
Moby donates all the profits to different organizations such as The Humane Society, Farm Sanctuary, Sea Shepard, PETA, Animal Legal Defense Fund, and many other NGO’s devoted to helping animals.