Why Your Local Business Needs Search Engine Optimization SEO
To properly understand why your business needs search engine optimization, we must first understand what it actually is. Search engine optimization, or SEO for short, is a process through which individual websites are being ranked on any given search engine results page. Every search engine such as Google, Yahoo, or Bing uses SEO in order to rank websites and improve their visibility to the general public.
If done right, SEO can affect the, so-called, organic results and raise any given website on the results page. This becomes immediately obvious in light of the fact that over a half of all clicks on one such results page go to the first link on the list. The other results see a steep drop in clicks, with the second link receiving only 15%, while the third just 9%, and so on. When it comes to smaller devices, such as smartphones or tablets, people only see several ads at the top of a result page, with only one or two organic results.
Why your business needs search engine optimization
In order to have your website appear at the top of the results page, proper search engine optimization needs to be implemented by a professional. There are several elements that need to be taken into account and, if done poorly, they will not guarantee success. It can take months or even years before the results come in, so, investing in quality SEO needs to happen right from the beginning.
New Clientele and Brand Awareness
Today’s world is more digital than ever and this trend is only expected to increase. In a 2014 study, it was revealed that 81% of all shoppers conduct prior research online before purchasing a product or service. If your business does not have a meaningful online presence, you are denying yourself access to that internet-savvy clientele. This is the main reason why most business owners create a website in the first place. But if they do not have proper search engine optimization, the investment is almost equal to zero.
SEO is Cost-Effective
Quality SEO, on the other hand, is highly cost-effective and has a great return on investment. This is a tool used by both big and small corporations to great effect. In fact, even a small business, but with good SEO implementation, can easily outrank a large corporation that neglects or uses a firm that outsources SEO services. This is a tool that can set any business apart from the competition if done properly and regularly. It is important to remember, however, that if this applies to you, it can easily apply to your own competition.
SEO is Here To Stay
Website owners who are not that knowledgeable in terms of computer technology may neglect SEO on the premise that it is some sort of ‘luxury’ and it will eventually disappear. But the reality is quite the opposite. SEO is integral to the proper functioning of the internet as we know it and is constantly adapting to become increasingly efficient. These changes in how the computer algorithm ranks individual links can affect the visibility of a website, however. Nevertheless, trained SEO professionals can maintain good functionality without experiencing any setbacks in terms of ranking and clicks.
In short, SEO is a marketing tool that can make or break any business, especially in this ever-technological world. It is also the major reason why your business needs search engine optimization done regularly by a professional.