Lacoste Will Replace Its Crocodile With Endangered Species
Lacoste will replace its crocodile with endangered species in one amazing campaign to raise awareness on this huge global problem. More and more companies, not just from the fashion industry, should start promoting environmental-friendly initiatives.
Lacoste will contribute to the effort of saving the world’s most endangered species by replacing their iconic crocodile logo with a large variety of animals currently facing extinction.
This initiative will see the fashion brand changing its crocodile on its polo shirts for the first time in the company’s 85 years of existence. Lacoste will produce a limited edition of garments in collaboration with creative agency BETC Paris, in partnership with the International Union for Conservation of Nature.
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Each of the threatened species will be represented in a number of Lacoste polo shirts equal to the number of individuals currently remaining from the respective species. The most ‘exclusive’ polo shirts will be the ones with the vaquita porpoise, which will be just 30 in numbers.
The Anegada Rock iguana will come in 450 garments, which is still very little if you consider what a clothing production line usually creates. Lacoste will produce a total of 1,775 polo shirts which will be launched at the official runway show during the Paris Fashion Week. They are also available, if you’re still lucky, on the official website, right here!
This initiative is part of a larger 3-year partnership between Lacoste and BETC, meaning that more good news will follow! Let’s just hope that other brands and companies will follow suit.