KFC Offers Free WiFi To Students Who Answer School Questions Correctly
KFC offers free wifi to students who answer school questions correctly in their Romanian branch. Partnering with advertising agency MRM/McCann Romania, the international fast-food chain managed to create one very intriguing (we’ll see if it’s also efficient!) campaign for students that have to take their national Baccalaureate exams (the SAT equivalent in Romania).
All the KFC restaurants from Romania will update their wifi passwords with hundreds of questions meant to prepare students for their final high school exams. Questions from fields like mathematics, history and literature, written and corrected by teachers, will appear on the wifi access app.
Students will have to answer correctly if they want to be granted free wifi access for 1 hour. After the hour has passed, each student will have to take another test and answer correctly in order to receive another hour worth of free wifi.
If a student doesn’t know the correct answer for a question, he can click on a link which will redirect him to an explanation where the correct answer can be found. This app installed on KFC‘s wifi routers not only tests the smart students, but it also helps the students who don’t know the answers to learn and better understand a subject.
“Romania is among the countries with the highest Internet speed (top three worldwide), and another record is that the teenagers in Romania are those who use the Internet the most. Unfortunately, when it comes to the education system’s performance, Romania ranks much lower,” said Nir Refuah, Chief Creative Officer MRM/McCann Romania.
KFC Romania will provide the router software for all organizations and families interested in using it at home or at their offices, all in the efforts of making Romanian students pass their Baccalaureate exams.