Incredibly fashionable Santa has hit the streets this winter in Toronto, Canada. Fashion Santa is the idea and campaign of the Yorkdale shopping mall. Instead of wearing his traditional red hat, coat, trousers, and boots, Santa posed for a photo shoot wearing festive outfits representing the latest trends in male fashion.
Like the Hipster Santa found in Portland, Oregon, Fashion Santa can be visited by kids this holiday season inside the shopping center.
And it’s all for a good cause, too: for every selfie with Santa posted to social media with the hashtag #YorkdaleFashionSanta, Yorkdale will donate $1 (and up to $10,000 total) to the Sick Kicks Foundation.
A photo posted by Sunny Gao (@sunnybobu) on