IKEA Had A Great Reaction After This Other $2,145 Handbag Came Out
IKEA had a great comeback after the French fashion house, Balenciaga, came up with a handbag very similar to IKEA’s own blue tote. Among other things, by far the biggest difference between the two is te price tag. While Balenciaga’s goes for about $2,145, the other one goes for 99 cents.
Now, with this in mind, IKEA, with the help of their agency partner, Acne, they were able to promote their own bag in the most comedic way possible. The way they went about it was to state some of the differences between the two bags. Here what their print ad said:
How to identify an original bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99.
Johan Holmgren, creative director at Acne, explains how they came up with the response.
“I wanted to act fast, so I called Morten Kjaer from the Creative Hub. He loved the idea,” he says. “The day after the Balenciaga bag was launched, I said, ‘We’ll have the creative work ready within two hours.’ We then went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag. That same day, we sent the finished work to all markets.”
Balenciaga hasn’t yet confirmed or denied that their bag is a tribute to IKEA. Holmgren calls Balenciaga’s move “unexpected and brilliant. I liked the flirt. And I thought, why not flirt back? And we did.”
Meanwhile, a rep for Ikea told Today: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”