Known for his strikingly beautiful photographs of colorfully patterned floors in Venice, Barcelona, Paris, and London, Sebastian Erras has shifted his lens from our feet to the decorative storefronts of Paris. Understanding and really feeling the vibe of any city doesn’t really come from visiting the most famous and imposing monuments. These, more often than not, come from what you come across and stumble upon any street corner. Erras digs into the bakers, barbers, chocolatiers, cobblers, and merchants who form the tapestry of Parisian society, and the backbone of the city.
He also shoots the owners in front of their shops, in order to give a human face to the establishment. From colorful tilework, to hand painted signs and intricate woodwork, these decorative storefronts bring forth the true aesthetic of Paris through Erras’ photography. As part of Pixaprinting collaboration as well, photographer Marco Valmarana made the exact same thing in Milan earlier this year.
By capturing both the storefronts and the owners, Erras can focus both on the architecture and portraiture, thus making them appear as a unit. He was in a sense able give the person a personality and the store a face.