Coca-Cola creates the first ever drinkable ads for Coke Zero and along with Ogilvy & Mather, they took the advertisement industry to a whole new level.
This campaign doesn’t focus on the sight or the sound like you would normally have it in advertisement, but on the taste, promising to offer a “drinkable” Coke Zero ad to every viewer around the US.
An entire ad campaign focused solely on taste is a remarkable experience and every person that saw a billboard, a printed ad, a TV commercial or even listened to the ad on the radio, got a free Coke Zero, in order to taste the “drinkable” ad.
Trust us, you have no idea how amazing this drinkable ad really is, and it captured the attention of every Facebook, Twitter, Instagram and Shazam user, not to mention just about literally everybody that was simply taking a walk somewhere in the US.
Don’t you just love it when advertisement proves itself to be amazing? We know that offering one Coke to somebody is not that big of a gesture, but if you consider the entire idea behind it, it’s genius!