3 Girls Solved A City’s Chaotic Bike Traffic With Duct Tape! (VIDEO)
These 3 girls solved a city’s chaotic bike traffic with duct tape! Yes, these ideas can only pop up in the world’s most bike friendly country – The Netherlands. Leave it to the Dutch to come up with a solution that only requires duct tape.
Every single day, Keizer Karelplein, in Nijmegen, The Netherlands, is a hell for all cyclists. Rush hour is a lot more different in The Netherlands than it is in most countries. The crazy bike traffic in the city causes a lot of problems for both cyclists and people walking n the sidewalk.
This is where these 3 brilliant girls from Shift step in! As behavioral science analysts, these girls decided to make a little experiment. Seeing how cyclists who wanted to turn right had no space to do so, they came up with an idea which required just a little duct tape.
The goal was to solve the congestion in this part of the city. During rush hour, everybody thought that this would be impossible, however, they forgot about the magic of duct tape.
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“The situation at Keizer Karelplein Nijmegen has been annoying us for quite some time now, so we decided to put our nudging skills to the test,” writes Shift. “We managed to change the cyclists behavior using only duct tape.”
The solution implemented by Shift is extremely cheap and simple so a lot of other cities could replicate it. Let’s use our imagination a little more and solve some of our daily problems!
If you’re interested in checking out more of Shift’s work, take a look right here.