Models Are Actually “Doing It” In The Best Sex-Positive Ad In The World
These gorgeous models are actually ‘doing it’ in this amazing sex-positive ad. Since we all know that sex sells, this LA-based fashion brand decided to play all its money on the erotic-borderline-porn card. And it worked!
The sex-positive ad is based on models having sex while wearing clothes which are being advertised. Basically, you think you’re watching some models having sex, but in fact, you’re watching a clothes commercial.
Eckhaus created this original campaign as part of their new spring/summer collection.
“It had to be authentic. I don’t think the idea of simulation ever even crossed our mind,” the Eckhaus team declared. “For us, it was really important to think of sex as something really natural and not something fabricated, hyper-sexualized, or taboo.”
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“We were thinking of how we were using sexuality, the relationship between fashion, advertising and sexuality—and in very direct terms saying sex sells,” which is the key factor in promoting a “sex-positive, body-positive, sexuality-positive” brand culture.