Adult Coloring Book Craze Leads To Global Pencil Shortage
Adult coloring book craze leads to global pencil shortage making the world’s biggest pencil manufacturer to run extra shifts to keep up with the orders. Yes, that’s right! We’re not getting older, we’re just getting sillier and we love it!
Faber-Castell, the world’s biggest pencil manufacturer, declared that they are experiencing a ‘double-digit growth’ in their sales, forcing them to run extra shifts in their German factory.
“The production of our artists’ pencils has increased strongly compared to the previous year,” Sandra Suppa from Faber-Castell told the Independent. “Currently, we are running more shifts than usual in our factory in Stein, Bavaria in order to satisfy the global needs for artists pencils related to the colouring trend for adults. The trend is continuing to this day and can be felt globally – from South America to Asia.” Ms Sandra Suppa added.
This amazing rise in coloring pencils sales will lead to the development of new colors and higher quality pencils. Adult coloring books can get very complex and most of the times, the pencils you have are not enough to keep up with your imagination.
“People are now not satisfied with ‘just’ 36 colours and we are noticing a trend in people preferring bigger sets of 72 or even 120 colours for colouring. We are also noticing that people are investing in our highest quality artists’ pencils.” said Ms Suppa.
Adult coloring books have become more and more popular with the creation of coloring books such as ‘Animal Kingdom’ by Millie Marotta, ‘Secret Garden’ by Johanna Basford and ‘The Mindfulness Coloring Book’ by Emma Farrarons.
Bookshops’ bestsellers are usually coloring books for adults these days, with a 300% rise in sales in just 1 year.
“Colouring books are doing really well at the moment, which initially surprised us… and we realised adults were buying them for themselves.” says Melissa Cox, head of children’s buying at Waterstones.
“People like colouring-in because they are fed up with digital. “There is something nice about picking up a pencil and a pen. You are not going to get interrupted by Twitter, and there is also a childhood nostalgia element to it.” says Johanna Basford, creator of ‘Secret Garden’, the adult coloring book.
“It allows you to catch a break from the fast-moving digital world and to give your eyes a rest from flickering computer screens,” said Ms Suppa. “Colouring doesn’t require artistic training to get started, yet it offers a great sense of accomplishment when finishing a piece.” she concluded.